ShipwrightDigital
Web design · Fredericton, New Brunswick

26% of Fredericton businesses have no website

I measured. Every month my crawler checks 446 Fredericton businesses across ten everyday categories and audits every website it finds. This page is what the data says, and what I build for the businesses that want to be on the right side of it.

446Fredericton businesses checked monthly
26%have no website at all
14%of existing sites fail basic mobile checks

Fredericton runs on government, two universities, and the businesses that serve both. It’s a town of careful buyers: committees, procurement officers, and parents of students, all of whom read websites before they ever make contact.

I don’t guess about the state of Fredericton’s web presence: I measure it. The same crawler that keeps my own sites honest checks 446 local businesses across ten everyday categories, restaurants to roofers, and audits every website it finds for speed, mobile readiness, HTTPS, and the technical signals Google reads. The numbers on this page are from September 2026, and they refresh automatically.

The data

Where Fredericton businesses are losing online

  • 48% of electricians have no website at all: 16 of the 33 I checked.
  • 37% of accountants have no website at all: 19 of the 51 I checked.
  • 35% of general contractors have no website at all: 8 of the 23 I checked.
  • 14% of existing sites aren’t mobile-ready, on the devices nearly every local search happens on.
  • 40% give Google no structured data, so search engines only half-understand what the business even is.
  • 12% of listed websites are dead or unreachable, sending customers to an error page.

Aggregate numbers only: I never publish results for individual businesses. Want to know where yours stands? Run the same audit yourself, free.

The full picture

Fredericton web health by industry

Every category I track, updated monthly. "Not mobile-ready" and "no structured data" are percentages of businesses that have a website at all.

IndustryCheckedNo websiteNot mobile-readyNo structured data
Hair salons6033%13%50%
Restaurants607%13%30%
Auto repair shops5929%21%40%
Dentists5821%4%33%
Accountants5137%9%44%
Plumbers4726%9%51%
Electricians3348%18%18%
Roofing companies2917%21%42%
Landscapers2612%30%61%
General contractors2335%13%27%
What I build

Sites that pass every check above

Every site I build for a Fredericton business clears the audit this page is based on by construction: mobile-first, HTTPS, structured data Google can read, and load times under a second on the same AWS and Cloudflare infrastructure that runs ERstat.ca at 100k+ visits a month. Business email on your own domain included, flat written quote before any work starts, and everything happens remotely: phone, email, and Google Meet.

Also serving: Moncton · Dieppe · Saint John · Miramichi · Bathurst · Edmundston. See every city I track.

FAQ

Questions from Fredericton businesses

I want government and institutional work. Does my site matter for that?

It’s often the first vetting step: procurement people check that a supplier looks real, current, and professional before shortlisting. A fast site with clear capabilities and proper structured data is table stakes for that work.

How do I stand out in a city with its own agencies?

The same way I do: proof over pitch. Fast pages, live examples, and data. You get the developer directly, a flat written quote, and a site that passes every check my audit runs. Run any agency’s site through the audit yourself and compare.

Does the student market search differently?

Students search mobile-only and decide fast. If your site fails the phone test, you don’t exist to a third of the city for eight months of the year.

Be findable in Fredericton.

Start with the questionnaire or a free 20-minute call. Flat written quote before anything begins.