28% of Charlottetown businesses have no website
I measured. Every month my crawler checks 505 Charlottetown businesses across ten everyday categories and audits every website it finds. This page is what the data says, and what I build for the businesses that want to be on the right side of it.
Charlottetown triples in summer and belongs to Islanders the rest of the year, which means its businesses serve two different markets with one website. The good ones convert tourists in July and keep locals in February.
I don’t guess about the state of Charlottetown’s web presence: I measure it. The same crawler that keeps my own sites honest checks 505 local businesses across ten everyday categories, restaurants to roofers, and audits every website it finds for speed, mobile readiness, HTTPS, and the technical signals Google reads. The numbers on this page are from September 2026, and they refresh automatically.
Where Charlottetown businesses are losing online
- 41% of plumbers have no website at all: 20 of the 49 I checked.
- 38% of hair salons have no website at all: 23 of the 60 I checked.
- 36% of auto repair shops have no website at all: 20 of the 56 I checked.
- 13% of existing sites aren’t mobile-ready, on the devices nearly every local search happens on.
- 40% give Google no structured data, so search engines only half-understand what the business even is.
- 10% of listed websites are dead or unreachable, sending customers to an error page.
Aggregate numbers only: I never publish results for individual businesses. Want to know where yours stands? Run the same audit yourself, free.
Charlottetown web health by industry
Every category I track, updated monthly. "Not mobile-ready" and "no structured data" are percentages of businesses that have a website at all.
| Industry | Checked | No website | Not mobile-ready | No structured data |
|---|---|---|---|---|
| Dentists | 60 | 28% | 5% | 40% |
| Hair salons | 60 | 38% | 11% | 54% |
| Restaurants | 60 | 5% | 12% | 37% |
| Accountants | 57 | 25% | 9% | 51% |
| Auto repair shops | 56 | 36% | 17% | 42% |
| Plumbers | 49 | 41% | 14% | 21% |
| Electricians | 45 | 27% | 15% | 39% |
| General contractors | 43 | 30% | 23% | 33% |
| Landscapers | 41 | 27% | 7% | 37% |
| Roofing companies | 34 | 21% | 26% | 41% |
Sites that pass every check above
Every site I build for a Charlottetown business clears the audit this page is based on by construction: mobile-first, HTTPS, structured data Google can read, and load times under a second on the same AWS and Cloudflare infrastructure that runs ERstat.ca at 100k+ visits a month. Business email on your own domain included, flat written quote before any work starts, and everything happens remotely: phone, email, and Google Meet.
Also serving: Summerside. See every city I track.
Questions from Charlottetown businesses
How does one site serve both tourists and locals?
By answering both sets of questions: visitors need hours, location, and booking; locals need services, prices, and proof you’re still current. Structure handles it, and the site can lean seasonal without rebuilding.
Do I need online booking?
In tourism-facing businesses it pays for itself: visitors book from the sidewalk at 9 p.m. For others, a fast quote form does the same job. I build either, integrated with what you already use.
Is a PEI business too far for you to work with?
Not remotely, literally: everything happens by phone, email, and Google Meet, and the hosting is the same infrastructure whether you’re in Charlottetown or Cape Breton. The strait doesn’t come into it.
Be findable in Charlottetown.
Start with the questionnaire or a free 20-minute call. Flat written quote before anything begins.