ShipwrightDigital
Web design · Bathurst, New Brunswick

39% of Bathurst businesses have no website

I measured. Every month my crawler checks 248 Bathurst businesses across ten everyday categories and audits every website it finds. This page is what the data says, and what I build for the businesses that want to be on the right side of it.

248Bathurst businesses checked monthly
39%have no website at all
11%of existing sites fail basic mobile checks

Bathurst is the hub of the Chaleur region and the doorway to the Acadian Peninsula, a market that lives in two languages and drives long distances for the right business. Being the findable option across that whole reach is worth real money here.

I don’t guess about the state of Bathurst’s web presence: I measure it. The same crawler that keeps my own sites honest checks 248 local businesses across ten everyday categories, restaurants to roofers, and audits every website it finds for speed, mobile readiness, HTTPS, and the technical signals Google reads. The numbers on this page are from September 2026, and they refresh automatically.

The data

Where Bathurst businesses are losing online

  • 63% of hair salons have no website at all: 27 of the 43 I checked.
  • 49% of general contractors have no website at all: 19 of the 39 I checked.
  • 45% of dentists have no website at all: 10 of the 22 I checked.
  • 11% of existing sites aren’t mobile-ready, on the devices nearly every local search happens on.
  • 37% give Google no structured data, so search engines only half-understand what the business even is.
  • 6% of listed websites are dead or unreachable, sending customers to an error page.

Aggregate numbers only: I never publish results for individual businesses. Want to know where yours stands? Run the same audit yourself, free.

The full picture

Bathurst web health by industry

Every category I track, updated monthly. "Not mobile-ready" and "no structured data" are percentages of businesses that have a website at all.

IndustryCheckedNo websiteNot mobile-readyNo structured data
Restaurants6013%15%44%
Hair salons4363%19%69%
Auto repair shops3938%8%17%
General contractors3949%10%35%
Dentists2245%8%58%
Accountants1718%0%0%
Plumbers1145%17%50%
Roofing companies838%0%0%
Electricians771%0%50%
Landscapers250%0%0%
What I build

Sites that pass every check above

Every site I build for a Bathurst business clears the audit this page is based on by construction: mobile-first, HTTPS, structured data Google can read, and load times under a second on the same AWS and Cloudflare infrastructure that runs ERstat.ca at 100k+ visits a month. Business email on your own domain included, flat written quote before any work starts, and everything happens remotely: phone, email, and Google Meet.

Also serving: Moncton · Dieppe · Saint John · Fredericton · Miramichi · Edmundston. See every city I track.

FAQ

Questions from Bathurst businesses

Should my site be bilingual?

In the Chaleur region, usually yes. I build bilingual sites with proper hreflang signals so both languages rank on their own, and we can phase it: launch in your first language, add the second when it earns its keep.

How far can one site reach?

Your real service area: Beresford, Petit-Rocher, up the Peninsula if you work there. Service-area structured data tells Google where you operate, so distant customers find you before they find a closer competitor.

What does it cost?

A flat written quote before any work starts. Straightforward site, a few days of my time; you’ll know the number before committing.

Be findable in Bathurst.

Start with the questionnaire or a free 20-minute call. Flat written quote before anything begins.